In practice · SMEs in Belgium and Luxembourg
One page per task, and the whole circuit every time: what the AI does, what it never does, the places where everything stops so that a person can decide, and what can go wrong. The path where everything goes well would fit in five steps. That is not the one I show.
Finance, invoicing and admin
Twenty-four stations between request received and quote signed, five places where the circuit hands back to a person, and only four stations where a model does anything at all.
Read the page ↗Internal productivity and management
Twenty-four stations between the recorded meeting and everyone’s actions, five places where the circuit hands back to a person, and only five stations where a model is involved.
Read the page ↗Sales, client relations and support
Twenty-four stations between the first meeting and the proposal going out, five places where the circuit hands back to a person, and only five stations where a model is involved.
Read the page ↗Marketing and social media
Twenty-four stations between the list as it stands and the campaign sent, five places where the circuit hands back to a person, and only three stations where a model is involved.
Read the page ↗The request arrives, the scenario fires, the AI drafts, the document comes out, you sign. Those five steps are accurate, but the picture they make is misleading: it shows only the ideal path, which is to say the rarest one. What decides whether an automation succeeds lies elsewhere: in its limits, in what it refuses to handle, and in how it copes the day it fails in silence.
That is why every page sets out the whole circuit, including the parts that are hardest to sell. A successful automation does not hide its complexity, it masters it.
The task as it is done today, the question owners ask first (and its answer in one line), the whole circuit as a diagram and then step by step, what the AI takes on and what it leaves out, what cannot be bought and holds everything together, what can go wrong, and the concrete starting point.
Every circuit carries one essential note, and it is not there for decoration: this is an example, not a universal method. The tools, the order of the steps and the share of manual work vary from one company to the next. It is the starter audit that settles them, just as it sets the timescale and the price of the project.
Finance, invoicing and admin. Quotes, capturing supplier invoices, chasing late payments, bank reconciliation, expense claims.
Sales, client relations and support. Qualifying new leads, writing sales proposals, triaging support requests, first-line answers to common questions, booking appointments.
Internal productivity and management. Meeting notes and the actions that follow, tracking competitors, translating technical documents, the monthly report.
Marketing and social media. Repurposing one piece of content across channels, segmented newsletters, moderating reviews and comments.
People and HR. Screening applications, onboarding a new starter, handling holiday requests.
This page grows as the circuits get written. A task joins it when I can show its whole circuit, and not before.
With a starter audit: around three hours, free, no obligation, and at your premises. We follow one real task from beginning to end, with the people who do it. You leave with the list of what can be taken apart, in what order, and what is not worth the effort.
You do not understand a process by having it described to you. You understand it by watching where the file stops.
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