The founder · Aide Digital · Luxembourg and Belgium
I run Aide Digital on my own. I help small and medium businesses in Luxembourg and Belgium automate the work that eats their time and earns them nothing. This page says where I come from, what I did before, and why I look at your business before your tools.
I bring AI and automation into companies of three to fifty people, in Luxembourg and Belgium. None of my clients has an IT department, and they are exactly who I work for. The tools are Claude (Anthropic), Make, Zapier and OpenAI, chosen around what you already use.
It all starts with a starter audit: around three hours with your team, free, with no commitment, and always at your premises. Three hours on site beat ten calls.
Twenty-five years in marketing, communication and business development. Ten years running my own agency in Belgium, close to four years as marketing director of an international manufacturer in Luxembourg, seven years advising SMEs on marketing and sales strategy.
So I know what a team costs, what a customer earns you, and what a dashboard someone actually reads looks like. A consultant who only knows the tool will sell you the tool. A consultant who has carried a budget will tell you when to buy nothing at all.
Automation that does not serve your goals is a cost, not an investment.
2026, today. Founder of Aide Digital, AI Workflow Consultant. Luxembourg and Belgium.
April to June 2026. Consulting assignment at Noosphere, a brand strategy agency in Luxembourg, as Chief Growth Officer. Growth audit, recommendations delivered, assignment closed.
2025 to 2026. A one-year certified programme on artificial intelligence for business: strategic roadmap, impact on the future of work, integration into operations.
2017 to 2024. Founder and CEO of Busdev Attitude Consulting, Luxembourg. Marketing and sales strategy consulting for SMEs: audits, growth support, digital marketing.
2017 to 2020. Chief marketing officer of Solar Screen International, Luxembourg. Brand strategy, demand generation, digital and performance marketing, budgets and cross-functional teams, on an international market.
2006 to 2017. Founder and CEO of Plum Creative Agency, Belgium. Ten years of agency work: growth strategies for start-ups and SMEs, digital communication, CRM, project and team management.
2013 to 2014. Business development director at Mikado Publicis, Luxembourg, as part of the agency's repositioning.
2012 to 2013. Director at Créaset International, Luxembourg. First move to the Grand Duchy.
2002 to 2006. Dentsu, Belgium. Account coordinator, then communication liaison officer.
2001 to 2002. Program analyst at Home Shopping Europe, Belgium. The first job.
I build this company alone, entirely with AI, rather than with contractors. The site you are reading, the automations that keep it current, the production behind my posts: all of it runs on the tools I sell.
So what I sell, I have run here first. Including the parts that failed, and there are some. That is what lets me tell you how long a rollout really takes, instead of reciting a brochure.
Automate a process nobody understands. Replace a human decision that carries your company's liability. Build a system you could not maintain without me.
If the real problem is organisational, automating it simply speeds up the mess. I say so before we start, not after the invoice.
None of the above rests on my word alone.
My LinkedIn profile, full dated track record. adada.lu, 28 April 2026, on my assignment at Noosphere, in French. Paperjam, 22 January 2014, on my appointment at Mikado Publicis, in French. And the Aide Digital company page.
The starter audit takes around three hours, it is free and comes with no commitment. You leave with your list of quick wins, whether or not you hand me the rest.
Book your free audit↗